FABO Properties stands out as India's premier online supermarket for residential real estate, pioneering the country's first assisted buying platform. Our mission is to guide you towards making the best investment decisions for your future homes. Unlike traditional real estate models that rely solely on listing fees, FABO prioritizes your seamless and joyful experience throughout the purchasing journey.
Brief
As early adopters in India's real estate, FABO specializes in "Assisted Buy ," providing unparalleled support . Our commitment extends beyond listing properties; we ensure a smooth buying process . Find a wide range of residential properties , including primary market plots, conveniently accessible . Whether a first-time homebuyer or seasoned investor, we guarantee a smooth , rewarding experience .
Goal
1. The challenge for AT Digitals is to develop a cutting-edge progressive web application catering to FABO's primary markets within the real estate sector, encompassing a diverse range of properties including apartments, villas, plots, studio apartments, senior living spaces, getaway vacation home plots, and international stays . 2. Additionally, the project involves implementing the FABO Share model, where every user functions as an individual investor. Under this model, FABO provides comprehensive support throughout the entire purchase process, from initial search and shortlisting to registration of the property under a fractional ownership model . 3. The goal is to empower users to make high-potential real estate investments with confidence and ease, supported by FABO's expert guidance and assistance .
Our Plan & Process
To achieve FABO’s goals, we implemented the following approach :
01
Market Research & Plan
In prioritizing primary markets, we focused on user-centric design for intuitive navigation and property exploration. Segregating the properties listing into sections and enhancing filters empowered users in selecting homes.
02
Unique Features
In the property listing page, we added unique sections like unit types, floor plans, availability, and pricing details. These aid users in filtering and searching specific options across properties. Custom locations and commute info offer a holistic view.
03
Implementation
A key challenge was integrating the FABO Share model seamlessly. We bridged FABO sales and user interests, ensuring effective communication. The concept aligned with CRM modules for streamlined interactions and informed decisions.
High Fidelity Wireframes
Result
FABO Properties and FABO Share are pioneering innovations in the assisted buy category, marking a significant milestone in the real estate industry . Following the beta version launch , the platforms garnered immediate attention and acclaim within the real estate markets .